Boutique data & AI consulting

Drive change and growth with data and AI

We turn scattered data into a foundation for confident decisions — helping early-stage startups and e-commerce businesses see clearly and move fast.

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01 — Who we are

A boutique partner for data-driven growth

Nayuta Analytics is a boutique data and business consulting firm focused on supporting early-stage startups and e-commerce businesses. Our services span data strategy, management, infrastructure, analytics and visualisation, AI and machine learning integration, and forecasting and financial modelling.

Our mission is to empower clients with data-driven insights for confident and efficient decision-making.

The name
10112
= 那由他 · nayuta

Nayuta represents a quantity equal to 10 to the power of 112. Originating from Buddhism, it refers to an immeasurably large number — a quantity so vast it defies conventional counting.

We chose the name because we believe that, with the right data and analytics framework, we can unlock countless possibilities for our clients — and for ourselves.

02 — How value is created

From raw data to decisive action

Pyramid showing how data turns into information, insights and action
Data
The raw signals your business generates every day.
Information
Structured, trustworthy and ready to be queried.
Insights
Analysis that reveals what's really driving your business.
Action
Confident, efficient decisions — the point of it all.
03 — What we do

Consulting services to help you grow

01

Data management

Source management, warehousing, transformation and visualisation — with the technology that fits your needs.

02

Forecasting & financial modelling

Sophisticated forecasting for indicators like contribution margin and lifetime value.

03

Data infrastructure implementation

Cloud warehousing and modular modelling that scales with your organisation.

04

Analytics & visualisation

Custom reporting and dashboards in Omni, Looker and PowerBI that people actually use.

See how we work →
Our experience

Trusted across startups & scale-ups

Dexters
Dexters
London's leading independent estate agency.
Deliveroo
Deliveroo
On-demand food delivery marketplace across the UK and beyond.
Getir
Getir
Ultrafast grocery and everyday-essentials delivery.
Weezy
Weezy
Rapid on-demand grocery delivery service.
BNP Paribas
BNP Paribas
One of the world's largest international banking groups.
Manual
Manual
Digital health platform focused on men's wellbeing.
Leva
Leva
Modern digital financial services platform.
Until
Until
Consumer savings and financial-wellbeing app.
Anymove
Anymove
Digital platform for home moving and logistics.
EGL Tours
EGL Tours
Leading Hong Kong travel agency for package tours and holidays.
Colin Lee, Founder
Founder
"In the past decade I witnessed the evolution of data consumption in some of the fastest-growing companies. A robust, sustainable data infrastructure is the foundation of a data-driven business — and we want to share that expertise with you."
Colin Lee
Founder · 20+ years in data, tech & finance

Let's unlock the possibilities hidden in your data

Drop us a message and we'll be in touch soon.

info@nayuta.co.uk