Data strategy and growth acceleration
How the men's-health platform rebuilt trust in its data and laid the foundation for efficient, sustainable growth.
A mission-driven platform held back by its data
Manual is on a mission to become the go-to global platform for men's health — giving men easy access to advice, free medical support and the treatment choices they need to make proactive decisions about their wellbeing, backed by diagnostic tools, health testing and a community that helps destigmatise conversations around men's health.
But Manual's legacy data infrastructure had reliability issues and was managed by an in-house data team in transition. A lack of visibility and data consistency in key business areas made data-driven decision-making difficult.
Nayuta was engaged to strengthen Manual's data and analytics capabilities — redefining the company's long-term data strategy, modernising the data infrastructure and setting out growth plans for the in-house team, with a strong culture of data ownership at the centre.
A five-step data strategy, implemented
- Restored trust and stability in the company's data pipeline with revamped and modernised infrastructure.
- Aligned data modelling with business logic to eliminate inconsistency and confusion.
- Enabled insightful analysis and value-adding reporting to inform decision-making.
- Created a strong data culture emphasising open communication and empowerment.
- Established a highly qualified in-house data team to ensure long-term continuity of the strategy.
Together, these laid a solid foundation for — and contributed to — Manual's continual improvement in efficiency and profitability.
"Nayuta did an amazing job. We have greatly improved our data. And I would like to highlight that Colin and his team also brought amazing culture improvement. I would recommend Nayuta to whoever wants to step change their data capability without hesitation. Nayuta delivered great quality work with high speed and high precision. Super recommended."
Marco De Curtis · Chief Business Officer, Manual
"We were using a lot of dashboards which were slow, cumbersome, and not very flexible. The speed at which tasks can get turned around has been really impressive. The team will always try and find a way to get what we need."
Scott Bartlett · Head of Retention, Manual
Ready to step change your data capability?
Tell us about your data and we'll suggest the highest-leverage first step.
Get in touch →