Digital and analytics transformation at scale

Founded in 1993, Dexters has grown from a single Twickenham branch to over 250 across Greater London. Its success is underpinned by lettings and property management — stable, recurring income from the expanding private rental market — and a strong track record of acquisitions in the fragmented London estate agency market.

Dexters recognised that clean, integrated data is central to executing that strategy. Legacy systems built more than a decade ago needed modernisation, and each acquisition brought new data to fold in. Nayuta was engaged to redefine Dexters' long-term data approach, revamp the data infrastructure, and migrate and integrate legacy acquisition data into their central CRM system.

The landscape then shifted further: the Renters' Rights Act removed fixed-term tenancies, dramatically increasing the frequency and complexity of commission and clawback calculations — making manual reconciliation unworkable at scale.

• Successful migration — three acquired brands migrated within tight deadlines, processing over 200 million rows and hundreds of billions of data points, with no disruption to operations.
• Growth through automation — a repeatable, automated data migration and integration pipeline, so future acquisitions can be onboarded efficiently as the business expands across London.
• Streamlined processes — commission data from multiple disparate systems consolidated into a single, centralised calculator, replacing error-prone manual Excel workflows and saving hundreds of hours of reconciliation work.
• Getting ahead — delivered ahead of the Renters' Rights Act, ensuring Dexters were fully prepared before fixed-term tenancies were abolished and clawback volumes increased significantly.
• A data-driven culture — automated Power BI reporting and analytics empowering business users to make better, faster decisions.